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by Brenda L. Madden
 
Charlie Ammerman, throughout his musical journey, has maintained a high level of respect for the pure traditional sound of country music. Early in his career, he managed Wynn Stewart, who released the now iconic song, “It’s Such A Pretty World Today,” as well as Bobby Helms (Fraulein” and “My Special Angel”), Johnny Paycheck (“Take This Job And Shove It”) and Leon Everette (“Hurricane”). Charlie AmmermanBeing the man behind Pretty World Records, he has been responsible for releases by such notable artists ranging from Wynn Stewart, Jack Greene, Leon Everette, Leona Williams, John Long and Freddie Hart to newcomers, Nathan Osmond and Robyn Young. While his accomplishments in the music industry are numerous, he has chosen to not rest on past laurels, but to continue to produce and preserve traditional country music.

Now with Pretty World Records running at full speed and topping the indie charts on a regular basis, Charlie began to detect a need beyond what his jammed-packed label could handle. Seeing a lot of young and talented but inexperienced traditional country music artists on the horizon, he decided to seize the opportunity to nurture that familiar traditional country music sound in the next generation of artists by reactivating his record label, CBR Records. Originally formed in 1976, the company was distributed by Columbia Records and released music on artists like Jerry Wallace and Curley Penrod. Over the years, while Charlie worked on other projects, CBR Records became dormant, but now as Charlie comments, “It’s time to bring it back.” Primarily a development label, Charlie plans on eventually signing approximately six acts. When asked if he would be producing any of these acts, he notes, “When you do it all your life, you don’t have any choice.” While most record label execs cringe at the thought of having to listen to unsolicited material, Charlie has a different attitude believing that everyone should have an opportunity to be heard.

Charlie AmmermanPretty World Records will handle the distribution for CBR Records and while both labels have separate rosters and goals - one thing is certain, Charlie vows, “We’ll keep it traditional country…that’s for sure!.”

When Charlie reactivated Pretty World Records a few years ago, he found there were still a lot of country stations out there willing to play traditional country. Targeting that market has worked well and now with the addition of CBR Records and a new generation of artists, traditional country should maintain a stronghold in the hearts of country music fans worldwide for a long time to come - thanks to people like Charlie Ammerman who truly care about the music!

www.PrettyWorldRecords.com

 
 
 
 

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