Gary Nichols - The Way We
Do It Down South
 Seasoned
performer and celebrated songwriter Gary Nichols
releases his debut album The Way We Do It Down
South on December 7th. This long-awaited
collection of rich, resonant tunes was recorded
at the historic FAME studios in Muscle Shoals and
exudes the soulful, gritty spirit that has become
synonymous with the Alabama landmark. Recognizing
his undeniable southern charm, Firefly Vodka is
teaming up with Nichols to support the release
and the Firefly Tailgate Challenge.
The laid back, porch swing attitude of South
Carolina’s Firefly Vodka aligns seamlessly
with Nichols’ songs about carefree weekends
and simple living. Firefly Vodka is taking an
old-fashioned RV road trip to share the good
spirit of Firefly with football fans at some of
the biggest college and professional games of the
season, giving away prizes all around the
country. Firefly is pairing Nichols’ single
“Tailgate” with their Tailgate
Challenge and offering a free download of the
track to all who participate.
With his warm, magnetic voice, Nichols' combines
country, rock and soul to create an album that
exemplifies the "Muscle Shoals Sound."
Nichols signed with House of FAME Publishing in
2002 and went on to write cuts for Randy Travis,
James Otto, Andy Griggs and Bo Bice. The Way We
Do It Down South is his first full-length album,
although he saw previous success with several
singles released on Universal Mercury Records,
including 2007's "Unbroken Ground,"
which reached #39 on the charts. This past year
he co-wrote "Good Thing's Gone Bad"
with James Otto, featured as a duet with Ronnie
Milsap on Otto's new release Shake What God Gave
You; and in April of 2010, Nichols took on a new
endeavor, replacing Chris Stapleton as the lead
singer and guitarist of contemporary bluegrass
heavy-hitters The SteelDrivers.
“I’ve always known, deep inside, that I
wanted to be a musician,” says Gary Nichols.
“Music is what makes me feel alive. And I
know in my heart that I will be making music as
long as I live.”
The Way We Do It Down South, produced by Nichols
and FAME’s Rodney Hall, starts off rocking
with the party anthem, “Life With the
Tailgate Down.” It then tears into the
rip-roaring country rocker “Something with
Some Attitude” before settling into the
southern-fried soul of “Down South” and
the funky groove of “Makin’ Love for a
Livin’.” This debut album features the
added touch of other renowned songwriters
including Craig Wiseman and John Paul White, as
well as FAME hit-makers James LeBlanc, Walt
Aldridge and Brad Crisler.
The Way We Do It Down South will be released on
December 7th, with a pre-sale beginning on
November 16th. Upon purchase of a pre-sale
package, fans will receive an immediate download
of three bonus tracks, including an acoustic
version of "Life with the Tailgate
Down." For more information visit;
www.fireflyonthefly.com - www.fame2.com
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